What would I like to see? Interactive TV!
TV is stuck in the past, this is a fact. DVR, along with having a real time TV guide with a push of a button, and on-demand are the only big innovations television has made, and they came into existence years ago. As our computers, tablets, and mobile devices continue to rapidly adapt, and change, TV needs to push to do the same. Today everyone is discussing developing the second screen. Whether it becomes Twitter, Miso, GetGlue, or another app to supplement the TV watching experience, I fear that our computers, or mobile devices might instead become the first screen, as a result leaving the TV behind as a memory from the past. Failure to adapt always leads to extinction.
In my next three posts I want to explore how I would like to see TV innovate in the near term.
